“Every morning in Africa, a gazelle wakes up. It knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re the lion or a gazelle-when the sun comes up, you’d better be running.”*
The food industry is not that different from the savannah. To survive, every food company must quickly adapt to the next generation of retail and evolving customer preferences.
Health Warrior believes that better health builds a stronger society, and that food plays a central role in that betterment. Our small role in food is to use superfoods as the first ingredients in our plant-based, nutrient-dense products with exceptionally low sugar. We also believe in making these foods easy, delicious, and accessible for all Americans.
In service of these beliefs, I am fired up today to let you know that the biggest food and beverage company in the United States, PepsiCo, has bought into our mission and acquired Health Warrior to be the inaugural company into their new emerging brands business unit: The Hive. In joining the PepsiCo family we will be able to more quickly offer more good for you food to more Americans. The sun will rise tomorrow and we will be running faster than ever before.
Thank you for being the best of Warriors. It’s still early. We are just getting started.
CEO & Co-Founder, Health Warrior
*Christopher McDougall, Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen.